Tuesday, 4 December 2012

Target audience: do you know yours?

Whether you are a new start up or an established business, unless you know exactly who your target market is and where they are, all the marketing effort in the world will not work. You need to evaluate your target regularly to make sure you are aiming your message in the right direction. So who are you targeting?

It may seem a silly question but do you know who your ideal client is? Are they male or female, how old are they, what problems do they need solving and why do they need you to solve them for you? These are the questions you should have already asked yourself before you started promoting and searching for your clients.

Once you have the answers to these questions, you know exactly who you are marketing too and where to find them. If they are business orientated, you need to be utilising Linked In, but depending on their niche, they will no doubt be using one of the many other social media platforms to network.

Use this tool in every aspect of promoting and marketing your business as it will help you keep focused on the clients you are looking for and stop you wasting your precious time on area’s that are not going to work.

Need help with marketing your business with blog posts, search engine tuned articles or fresh and relevant content for your website? Speak with me, Hannah Chesterfield at Purple Bubble Writing to see how I can help you.


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