I have seen it time and time again unfortunately.
Your website copy may be interesting and often funny.
It will hopefully be accurate and informative but your website content may be utterly useless.
It’s probably repetitive too.
Your website content most likely repeats several sentences throughout your site.
Worse still, it might even repeat complete sentences on the same page.
At the end of the day, your customer only needs to be told once that want you do; that you’re a double glazing company, a model or a hot copywriter, or that you specialize in e-commerce websites.
To ensure you get the right message across without constant repetition every single word you use should contribute to convincing your client and telling him or her something new.
If you don't, you risk frustrating your reader.
Trust me, this is that last thing you want- you really don’t want to bore them by sounding like a broken record!
Hannah Chesterfield :)
Purple Bubble Writing, Bridport, Dorset