Tuesday, 27 November 2012

Tips for writing a winning case study

7 tips to creating a winning case study

Don’t make the mistake of thinking that writing a case study is simple. It isn’t. There are a lot of bad ones out there so I’ve put together a few tips for you to help you create a winner.
  1. Tell it from your customer’s perspective otherwise it will just come across as a piece of hype. Readers will be able to relate to your customer, after all they may well be facing the same problems. Let’s face it they probably are – if they weren’t why would they be reading your case study?
  2. Use real people in your photos if you can. Not everyone will be willing to do that but it adds weight to your case study if you can and makes it more personable.
  3. Include as many facts and figures as you can. And give specific examples of what you did to solve their problem. Wishy-washy information will get you absolutely nowhere. Trust me.
  4. People love pictures so use shots of your customers premises, machinery or whatever is relevant to your case study. This will add a sense of realism that you can’t achieve by using stock images.
  5. Let your client speak directly. Include plenty of relevant quotes and make sure you attribute them to the right person (including their full name and position). This is a great opportunity to present a new voice to your case study – try and use their language to add authenticity.
  6. Give it a good structure – a brief introduction to your customer, what their problem was, how you solved it, what the outcome was and future implications for them/their business.
  7. Make sure it is clear how they benefited from your product/service/expertise. This is crucial. If you tell your reader how your customer benefited they will associate that with how THEY will also benefit.
Hannah @ Purple Bubble Writing XX

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